Learn SEO, Understanding SEO and How SEO Works in 2021 - There is no stopping word for learning SEO. Given the ever-changing Google algorithm, SEO strategies must always be updated. Otherwise, it's hard to compete on the search page. To be able to learn SEO better, it is better for you to understand the basic concepts of SEO. SEO is one way for you to optimize your website so that you can get top rankings for Google pages.
What is SEO?
SEO stands for "search engine optimization" or "search engine optimizer." Using SEO services is a big decision to improve the ranking of your site and certainly saves time, but also poses a high risk to your site's reputation. Make sure you research the possible advantages and disadvantages that irresponsible SEO can bring to your site. Many SEO experts and other Agencies and consultants give useful optimization services for website owners, including:
- Reviews of the content or structure of your site.
- Content development.
- Online business development campaign management
- Keyword research.
- SEO training.
- Expertise in specific markets and geographies.
Advertising with Google will not affect how your site appears in our search results. Google does not accept payment for including or ranking sites in our search results, and there is no charge for appearing in our organic search results. Free resources such as Search Console, our official Webmaster Central blog, and discussion forums can offer a wealth of information on how to optimize your site for organic search.
The goal of SEO is to place a website on the very top position, or at least be on the first page of search results based on certain targeted keywords. Logically, the website that occupies the top position in the search results has the greatest chance of getting the most visitors.
How Does SEO Work?
SEO optimizes a Website, so that people can find your website using certain keywords. Here are some benefits offered from the results of this SEO optimization method:
- Provide relevant information.
- Make search engines a reliable source.
- Bring in more organic traffic.
Although the search results can appear right away, the process that occurs in a search engine is not as simple as one might imagine. Even search engines run before you type anything in the search field and hit the Enter key.
How do Search Engines Work?
Below, a few reviews to describe how search engines work or search engines. There are three main tasks that search engines perform for each submitted query or search:
This process is the initial stage of crawling and will collect information from the entire website.
After collecting the information, the web crawler will save it and then enter it into a list for indexing.
The indexing results will be displayed sequentially based on the appropriate keyword search. To ensure the quality of searches, search engines use rules or what is called an algorithm.
Implementation of SEO.
Apart from how SEO works, you also have to understand how to implement it. Search engines are constantly updating their algorithms to provide the best search results.
Use the latest methods so that SEO optimization can work as well as possible. Otherwise, it will only have a bad impact on the website's ranking in search results.
Categories of SEO: OnPage SEO and OffPage SEO.
OnPage SEO is a way to optimize a website from the 'inside'. This optimization deals with the content or arrangement of elements that are on a website. Later search engines can crawl information very easily. As an example:
- Well formatted URL.
- No attempt is made to manipulate web rankings in Google search engines.
- Alt Text image.
- Correct headings (H1, H2, etc.)
What do we need to do when optimizing OnPage SEO?
Keyword Research Choose the right keywords to get organic traffic from the content you publish.
What are Keywords?
Keywords are specific words that internet users type into search engines. So, keyword search is very important. This will help you determine what keywords are most searched for. Make sure the target keywords are in the title, heading, and body of each content.
To simplify how the web crawler works, do the following:
- Manage the sitemap.
- As soon as possible remove or update any broken links (error 404) found on the website.
- Avoid redirect errors Fix the error URL.
Make sure your website has:
- Good structure.
- Good page navigation.
- Quality content.
"Serve" your visitors well when they visit your website. If they want to find out more about the products on the website, offer them products that are relevant or according to their needs.
Don't forget to set the layout or layout. An attractive website appearance will bring in new visitors and make them last longer. One thing that is most important is website performance. Make sure your website has a good loading speed.
Generally, OffPage SEO is more used to promote your website.
Content is very important to websites, which is why content marketing is increasingly being used these days. Content marketing is one of the most efficient ways to increase website rankings in search results. If you have a good content marketing strategy you can:
- Bring in new organic visitors
- Influence people to buy products
- Improve business reputation
- Save cost Promotion
If the website has already gained a lot of followers, the next step is to focus on creating quality content. However, if the website is still empty of visitors, you need to do a promotion.
By means of promotion, your website can bring in more visitors. In addition, promotion can also make your website superior to competitors.
Public relations will make your business more recognized.
- Build trust Provide additional information.
- Regulating authority
- Increase community relationships.
SEO Relationship and Website Speed.
It has been a long time since Google announced that loading speed is a determining factor for the ranking of a website in search engines accessed via desktop devices. In 2018, the company expanded its application to mobile devices. No wonder many SEO practitioners and other internet users talk about this latest information in half of 2018, and it is proven that in 2021 the speed of a website is a priority apart from quality article content.
How Does Website Speed Affect SEO, SERP, and User Experience?
Google "forces" websites to get shorter loading times so that the user experience becomes better. If the speed decreases, the Google search system will award a penalty. The position of the website pages will also decrease and the traffic you will get will also be less.
Do not believe? Check it out for yourself. Type any keyword in the browser search field. Websites that appear in the top position have better loading speeds than websites that are ranked tenth or websites that are displayed on the second and even third page of search engines. You can use a tool like GTmetrix to check how long your website takes to load.
The description of website loading speed is not as simple as the concept above. Web performance is closely related to user behavior (site visitor behavior) and SERP (Search Engine Result Page). Website speed isn't just about the numbers Google's search algorithm uses to calculate page rankings. There are many things that affect SEO in terms of loading times.
Now you've learned a lot about what SEO is in this article. SEO is a very important tool to increase the visibility of your website. If you are currently in the business world, SEO will bring you more traffic and that means there will be many customers or buyers. To be able to create high traffic, you must master OnPage SEO and OffPage SEO techniques.
Before implementing SEO, you must know the most important thing about websites, namely traffic. The following is a summary of the types of traffic:
- Quantity of traffic. The number of visitors who come to the website.
- Quality of traffic. Target visitors who are relevant to the website.
- Organic traffic (unpaid). The traffic the website gets from search engines.
Now you know why SEO is so important for website growth and development. Remember that SEO is an endless and ongoing process. To find out what Search Engine Optimization (SEO) is and how to implement it, you can read various articles and online tutorials.
Happy optimizing the website!